SoFi
User-friendly educational content
Simple, helpful career resources for SoFi loan customers
CHALLENGE
Give SoFi customers career tips to help them find a job so that they could continue to make their loan payments
SOLUTION
Create simple and understandable career-building educational content
HOW I HELPED
Roles: Consultant (with Korn Ferry), content designer
Responsibilities: Write website and YouTube content, write and design corresponding resources, and collaborate with product management and marketing
TIMEFRAME
6 months
CONTENT DEVELOPMENT
The goal was to help SoFi customers reach their goals. Whether they were looking for tips to spruce up their resumes or needed help finding the right career path. The primary SoFi personas were high earners, not rich yet (HENRYs). They were modeled after users who either recently got laid off and were looking for a new job or wanted to reach the next steps in their careers but weren't sure how to get there.
User stories
Website and YouTube
I wrote and delivered content for the Korn Ferry website and YouTube channel dedicated to helping customers advance their careers. The website and channel were created in response to the SoFi challenge and scope of work.
SUPPORTING MATERIALS
Career-building educational content
We provided career advice when SoFi customers needed it most through personalized career coaching, tools, and educational materials.
