Woodson & Co.
Website copy and design
CHALLENGE
Drive customers to an ecommerce startup
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SOLUTION
Create a website to introduce W&Co. to the market and direct its users to the Etsy retail site
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HOW I HELPED
Roles: Content designer, UX writer, co-owner
Responsibilities: Led content design, wrote website copy tailored to users, and provided creative direction on website layout
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TIMEFRAME
2 weeks
UX/UI COPY
I cofounded the retail paper goods startup, Woodson & Co. (W&Co.) I wrote the website copy to describe W&Co. and its products in clear, simple language. We used Wix Editor to create the website layout and wireframe.
RESULTS
W&Co. was featured in The Bend Magazine shop and newsletter. It is also an Etsy.com style and trend editors' top pick. Here are some additional statistics:
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Top shop for gifts
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5-star reviews
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Dozens of Admirers
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1,384 visits, 137 orders, 10% conversion rate
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15% of visits from website traffic
