Woodson & Co.

Website copy and design

CHALLENGE

Drive customers to an ecommerce startup

SOLUTION

Create a website to introduce W&Co. to the market and direct its users to the Etsy retail site

HOW I HELPED

Roles: Content designer, UX writer, co-owner

Responsibilities: Led content design, wrote website copy tailored to users, and provided creative direction on website layout

TIMEFRAME

2 weeks

UX/UI COPY

I cofounded the retail paper goods startup, Woodson & Co. (W&Co.) I wrote the website copy to describe W&Co. and its products in clear, simple language. We used Wix Editor to create the website layout and wireframe.

RESULTS

W&Co. was featured in The Bend Magazine shop and newsletter. It is also an Etsy.com style and trend editors' top pick. Here are some additional statistics:

Top shop for gifts
5-star reviews
Dozens of Admirers
1,384 visits, 137 orders, 10% conversion rate
15% of visits from website traffic